ISHIGAI, P. A.; PEREIRA, L. H.; SCAVRONI, C. M. S. Standardization and adaptation in multinationals corporations: Case study on Samsung’s marketing mix strategy. International Journal of Business and Marketing, [S. l.], v. 6, n. 1, p. 77–99, 2021. Disponível em: https://ijbmkt.org/ijbmkt/article/view/193. Acesso em: 12 mar. 2025.