About the Journal

The International Journal Business & Marketing is a biannual publication whose mission is to promote and disseminate the knowledge production about Marketing and Business and to promote the scientific community integration in these fields, as well as the scholars and practitioners dialogue. Created and maintained by ESPM Sul since 2016, it has become, from 2019, a publication of the entire ESPM, linked to the Professional Master in Consumer Behavior (MPCC), with encouragement for the release of applied articles, technological reports, and business cases. Receives texts in Portuguese, English, and Spanish, peer-reviewed by the blind review system.