Country image is still relevant in the era of micro multinationals: interview with George Balabanis

Authors

  • Sergio Garrido Moraes ESPM
  • Vivian Iara Strehlau ESPM

Abstract

Interview with George Balabanis by Vivian Strehlau (PPGA and MPCC / ESPM) and Sergio Garrido Moraes (Associate Editor – IJBMKT)  on June 11, 2019 during the 16th International Conference of the Society for Global Business and Economic Development (SGBED) sponsored by ESPM, São Paulo, Brazil.

Downloads

Published

2019-06-28

How to Cite

Moraes, S. G., & Strehlau, V. I. (2019). Country image is still relevant in the era of micro multinationals: interview with George Balabanis. International Journal of Business Marketing, 4(1), 5–10. Retrieved from https://ijbmkt.org/ijbmkt/article/view/118

Issue

Vol. 4 No. 1 (2019): IJBMKT

Section

Entrevista

License

I hereby declare that the present paper is original, not having been submitted, either fully or in part, to any other publication in any other national or international journal. I further state that once it has been published in the International Journal of Business & Marketing (IJBMKT) it will never be submitted by me or by its other authors to any other  journal. Through this instrument, on my behalf and on behalf of the other, perhaps existing, co-authors, I agree to licence the copyright of the aforementioned paper to the International Journal of Business & Marketing (IJBMKT) and I state to be aware that the failure to observe this engagement will submit the offender to the sanctions and penalties established by the Copyright Act no 9609, of February 19th, 1998.