Human Ecology: studying the great impact of consumer choices - interview with Nancy Wong
Abstract
Interview with Nancy Wong by Ricardo Zagallo Camargo (Editor IJBMKT)
The interview was held on February 5, 2020 at ESPM, São Paulo, Brazil.
Nancy Wong is Kohl’s Chair in Retail Innovation, Department Chair and Professor of Consumer Science Department at School of Human Ecology - University of WisconsinMadison. Professor Wong is consumer psychologist who explores how cultural values influence consumption decisions, how people respond emotionally in different situations, and how materialistic values influence the way we consume. She is particularly interested in understanding how consumers make choices that could impact their health and financial well-being and promote environmental sustainability
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Published
2020-06-27
How to Cite
Camargo, R. Z. (2020). Human Ecology: studying the great impact of consumer choices - interview with Nancy Wong. International Journal of Business Marketing, 5(1), 10–15. Retrieved from https://ijbmkt.org/ijbmkt/article/view/158
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Entrevista
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