COMPORTAMENTO DE COMPRA DURANTE A COVID-19 EM SUBAMOSTRA DE CONSUMIDORES BRASILEIROS.

Authors

  • Paulo Henrique Bertucci Ramos, Dr Faculdade de Economia, Administração, Contabilidade e Atuárias - Universidade de São Paulo http://orcid.org/0000-0002-2389-6351
  • Iuri Emmanuel de Paula Ferreira, Dr Centro de Ciências da Natureza, da Universidade Federal de São Carlos (UFSCar http://orcid.org/0000-0001-6567-1970

Abstract

Objetivo: compreender como a percepção de risco individual e cuidados com a higiene refletem nos padrões de compra de consumidores brasileiros.

Método: utilizou uma abordagem quantitativa-descritiva, e os dados foram analisados por meio de estatísticas descritivas.

Principais resultados: os resultados correlacionam as componentes principais (ACP): “higiene e percepção de risco”; “reflexo do medo nas compras” e “ações concretas de prevenção nas compras” com as variáveis socioeconômicas.

Contribuições sociais: este estudo foi importante para apontou o que ocorreu nos padrões de compras no Brasil no momento mais restritivo das medidas de isolamento.

PALAVRAS-CHAVE: SARS-CoV-2; Crises Sanitárias; Análise de Componentes Principais (ACP); Variáveis Socioeconômicas; Pandemia.

Author Biographies

Paulo Henrique Bertucci Ramos, Dr, Faculdade de Economia, Administração, Contabilidade e Atuárias - Universidade de São Paulo

Doutor em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - FEA/USP. Mestre em Administração de Setores Específicos com área de concentração em Gestão e Inovação na Indústria Animal (2017) pela Faculdade de Zootecnia e Engenharia de Alimentos da Universidade de São Paulo - FZEA/USP. Especialista em Gestão Financeira, Controladoria e Auditoria (2015) pela Escola Brasileira de Administração Pública e de Empresas da Fundação Getúlio Vargas - EBAPE/FGV. Administrador (2021) pela Universidade de Franca, Gestor Financeiro (2018) pela Universidade Paulista - UNIP e Engenheiro Agrônomo (2008) pela Escola Superior de Agricultura "Luiz de Queiroz" da Universidade de São Paulo - ESALQ/USP. Tem experiência na área de Gestão da Inovação, Gestão de Marketing, Gestão Financeira e Agronegócios.

Iuri Emmanuel de Paula Ferreira, Dr, Centro de Ciências da Natureza, da Universidade Federal de São Carlos (UFSCar

Professor Adjunto do Centro de Ciências da Natureza, da Universidade Federal de São Carlos (UFSCar), campus de lagoa do Sino. Doutor em Estatística e Experimentação Agronômica pela Universidade de São Paulo (2015). Bacharel em Física Médica (2008) e mestre em Biometria (2011) pela Universidade Estadual Paulista "Júlio de Mesquita Filho" (UNESP). Realiza pesquisa sobre modelos de regressão aplicados à agricultura.

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Published

2024-02-01

How to Cite

Bertucci Ramos, P. H., & Ferreira, I. E. de P. (2024). COMPORTAMENTO DE COMPRA DURANTE A COVID-19 EM SUBAMOSTRA DE CONSUMIDORES BRASILEIROS. International Journal of Business Marketing, 8(2), 15–29. Retrieved from https://ijbmkt.org/ijbmkt/article/view/248

Issue

Vol. 8 No. 2 (2023): IJBMKT

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Copyright (c) 2024 Paulo Henrique Bertucci Ramos, Dr, Iuri Emmanuel de Paula Ferreira, Dr

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