Consumer studies

the state of art and research challenges

Authors

  • Karin Borges Senra Universidade Estadual de Maringá
  • Francisco Giovanni David Vieira Universidade Estadual de Maringá

Keywords:

Bibliometrics; Consumption; Knowledge.

Abstract

To advance in the construction of knowledge, researchers need to understand what has been studied on a given topic, so that it is possible to identify patterns and exceptions that allow the construction of new research propositions. Since consumption is a large and relatively mature area of study, the objective of this work is to understand the field of research in the last decade, highlighting topics of major interest, relevant authors, publication countries, among other information that may be useful for future studies in this stream. The methodology used is bibliometric techniques for collecting information from each article published in the period in the analyzed journals. We analyzed 3,373 articles from eight journals that publish on consumption in the period from 2006 to 2016. In light of the information obtained with this research, it is possible to visualize a framework for the development of the studies on consumption, providing guidance for future research.

Author Biographies

Karin Borges Senra, Universidade Estadual de Maringá

Graduada em Matemática pela Universidade Estadual de Maringá (2011), mestre em Administração pela Universidade Estadual de Maringá com ênfase em Marketing e Cadeias Produtivas (2016). Doutoranda no Programa de Pós-Graduação em Administração da Universidade Estadual de Maringá.

Francisco Giovanni David Vieira, Universidade Estadual de Maringá

Possui graduação em Administração de Empresas pela Universidade Federal da Paraíba (1985), mestrado em Administração Rural pela Universidade Federal de Lavras (1991), doutorado em Ciências Sociais pela Pontifícia Universidade Católica de São Paulo (2002) e realizou estágio pós-doutoral em Administração de Empresas na Escola de Administração de Empresas de São Paulo, Fundação Getúlio Vargas, São Paulo (2007). É professor associado do Departamento de Administração e do Programa de Pós-Graduação em Administração da Universidade Estadual de Maringá, editor da RIMAR - Revista Interdisciplinar de Marketing (UEM), editor associado para a área de marketing da Revista Gestão & Regionalidade (USCS), consultor ad hoc da CAPES - Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, coordenador do GIPEM (Grupo Interdisciplinar de Pesquisas e Estudos em Marketing - UEM/CNPq), membro do Grupo de Estudos em Marketing, Estratégias de Mercado e Marca (FURB/CNPq) e colaborador do Grupo de Estudos em Estratégia e Marketing (FGV-Rio/CNPq).

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Published

2018-02-01

How to Cite

Senra, K. B., & Vieira, F. G. D. (2018). Consumer studies: the state of art and research challenges. International Journal of Business Marketing, 3(1), 025–039. Retrieved from https://ijbmkt.org/ijbmkt/article/view/31

Issue

Vol. 3 No. 1 (2018): IJBMKT

Section

Articles

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