Factors Influencing the Purchase Intention of Brazilian Artisanal Cheeses
A Study Based on Consumer Planned Behavior and Perceived Risk
Palabras clave:
Theory of Planned Behavior, perceived risk, purchase intention, local food, artisan cheesesResumen
Artisan cheeses are local foods of growing interest from consumers. However, empirical knowledge of the factors that influence the purchase intention of local foods is still limited. Thus, this study aimed to analyze, through the lenses of the theory of perceived behavior and the theory of perceived risk, the factors determining the purchase intention of local consumers for these two important Brazilian artisanal cheeses. Additionally, we verified whether attitude is a mediating variable of the relationship between perceived risk and purchase intention. We collected data in person using a printed questionnaire from a sample of 343 consumers. The data were analyzed using simple correspondence analysis and structural equation modeling with least-squares estimation. The results show that attitude, social norms, perceived behavioral control, and perceived risk positively affect purchase intention, explaining 41% of the variance. Perceived risk positively influences attitude, and this operates as a viable partial mediator of the relationship between perceived risk and purchase intention. We identified that local consumers of both artisanal cheeses do not purchase the products due to a personal obligation to value the product or its producer but because they maintain close relationships with the producers, consisting of frequent direct purchases from the producers.
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Derechos de autor 2025 Rejane Carmo Rezende Dias, José Elenilson Cruz, Gabriel da Silva Medina, André Francisco Alcântara Fagundes
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Declaro que o presente artigo é original, não tendo sido submetido à publicação, quer em sua totalidade quer em parte, em qualquer outro periódico nacional ou internacional. Declaro, ainda, que, uma vez publicado no International Journal of Business & Marketing (IJBMKT), o mesmo jamais será submetido por mim ou por qualquer um dos demais coautores a qualquer outro periódico. Através deste instrumento, em meu nome e em nome dos demais coautores, porventura existentes, cedo os direitos autorais do referido artigo ao International Journal of Business & Marketing (IJBMKT) e declaro estar ciente de que a não observância deste compromisso submeterá o infrator a sanções e penas previstas na Lei de Proteção de Direitos Autorais (nº 9609, de 19/02/98).
