I REGRETTED HAVING FACIAL HARMONISATION. BIBLIOMETRIC STUDY ON REGRET, COGNITIVE DISSONANCE AND SELF-ESTEEM IN THE REPURCHASE PROCESS OF FACIAL HARMONISATION AESTHETIC PROCEDURES
Palabras clave:
armonización facial, arrepentimiento, disonancia cognitiva, recompra, autoestimaResumen
En el contexto del marketing contemporáneo, es crucial comprender las causas del arrepentimiento poscompra y la disonancia cognitiva para mejorar la experiencia del cliente. Los profesionales de marketing buscan minimizar las experiencias negativas en mercados competitivos, donde la recompra indica lealtad y satisfacción del cliente. Con base en esto, este artículo tuvo como objetivo presentar un estudio bibliométrico que relaciona las influencias del arrepentimiento, la disonancia cognitiva y la autoestima en el proceso de recompra de procedimientos estéticos de armonización facial. Para este propósito, se utilizó la base de datos Web of Science, cubriendo el período de 2004 a 2024. Los resultados mostraron que los años de mayor producción científica sobre el tema propuesto fueron 2020, 2021, 2022 y 2023. El país con el mayor número de publicaciones fue EE. UU. Las palabras clave más frecuentes fueron: "calidad de vida", "cirugía estética", "satisfacción". Los autores más citados fueron: Garcia, Julie K.; Liew, Steven; Silberberg, Michael B. El área con mayor producción fue la de cirugía.
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Derechos de autor 2026 João Roberto Rocha Lemos, LUCIANA MERLIN BERVIAN
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Declaro que o presente artigo é original, não tendo sido submetido à publicação, quer em sua totalidade quer em parte, em qualquer outro periódico nacional ou internacional. Declaro, ainda, que, uma vez publicado no International Journal of Business & Marketing (IJBMKT), o mesmo jamais será submetido por mim ou por qualquer um dos demais coautores a qualquer outro periódico. Através deste instrumento, em meu nome e em nome dos demais coautores, porventura existentes, cedo os direitos autorais do referido artigo ao International Journal of Business & Marketing (IJBMKT) e declaro estar ciente de que a não observância deste compromisso submeterá o infrator a sanções e penas previstas na Lei de Proteção de Direitos Autorais (nº 9609, de 19/02/98).
