Efeitos de Valuation e Devaluation em Um Contexto de Necessidade Social
Palavras-chave:
Valorização, Desvalorização, FelicidadeResumo
O efeito de devaluation, proposto por Brendl et al. (2003), foi encontrado apenas diante de um contexto de necessidade fisiológica, e o efeito de valuation não foi encontrado por esses autores. No presente estudo, por meio do método experimental, tem-se os seguintes objetivos: (1) estender as condições nas quais o efeito de devaluation por ser observado por meio da aplicação em um contexto de necessidade de pertencimento a um grupo; (2) investigar a existência do efeito de valuation nesse mesmo contexto; (3) investigar a existência de assimetria entre os efeitos de valuation (menor) e devaluation (maior). Os resultados evidenciam a existência dos efeitos de devaluation e de valuation em um contexto de necessidade social. Em relação à assimetria entre esses efeitos, o resultado não comprovou a existência de diferença estatisticamente significante.
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Declaro que o presente artigo é original, não tendo sido submetido à publicação, quer em sua totalidade quer em parte, em qualquer outro periódico nacional ou internacional. Declaro, ainda, que, uma vez publicado no International Journal of Business & Marketing (IJBMKT), o mesmo jamais será submetido por mim ou por qualquer um dos demais coautores a qualquer outro periódico. Através deste instrumento, em meu nome e em nome dos demais coautores, porventura existentes, cedo os direitos autorais do referido artigo ao International Journal of Business & Marketing (IJBMKT) e declaro estar ciente de que a não observância deste compromisso submeterá o infrator a sanções e penas previstas na Lei de Proteção de Direitos Autorais (nº 9609, de 19/02/98).
