From Portugal: the complete map for new conquests

Authors

  • Miriam Salomão Colaboradora IJBMKT

Abstract

Book review: The Business Case Roadmap (BCR). A sequence of three books that discusses the different stages of an entrepreneurial venture: the rising of a business idea, the implementation through execution programmes, and the growth path for the business.

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Published

2019-12-18

How to Cite

Salomão, M. (2019). From Portugal: the complete map for new conquests. International Journal of Business Marketing, 4(2), 72–74. Retrieved from https://ijbmkt.org/ijbmkt/article/view/141

Issue

Section

Resenha