From Portugal: the complete map for new conquests

Autores/as

  • Miriam Salomão Colaboradora IJBMKT

DOI:

https://doi.org/10.18568/ijbmkt.4.2.141

Resumen

Book review: The Business Case Roadmap (BCR). A sequence of three books that discusses the different stages of an entrepreneurial venture: the rising of a business idea, the implementation through execution programmes, and the growth path for the business.

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Publicado

2019-12-18

Cómo citar

Salomão, M. (2019). From Portugal: the complete map for new conquests. International Journal of Business Marketing, 4(2), 72–74. https://doi.org/10.18568/ijbmkt.4.2.141

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