Vol. 3 No. 1 (2018): IJBMKT

Articles

• The influence of blogs on women’s cosmetics buying behavior

  Mauro Maia Laruccia, Dalton Tria Cusciano

  003-013

  • pdf (Português (Brasil))

• The positive word-of-mouth in social media behavior motivator on Facebook

  Simoni F. Rohden

  014-025

  • pdf (Português (Brasil))

• Consumer studies the state of art and research challenges

  Karin Borges Senra, Francisco Giovanni David Vieira

  025-039

  • pdf (Português (Brasil))

• PANORAMA OF DIGITAL PLATFORMS OF COLLABORATIVE CONSUMPTION IN BRAZIL a descriptive analysis

  Bibiana Giudice da Silva Cezar, Marina Valim Bandeira, Filipe Mello Dornelles, Matheus de Mello Barcellos, Kathiane Benedetti Corso

  040-054

  • pdf (Português (Brasil))

• Tell me what you consume that i’ll tell if it is original or falsified luxury an analysis of the identity of the consumers

  Camila Paulus Link, Nathalia Berger Werlang

  055-068

  • pdf (Português (Brasil))

• Podcasting the audible revolution in marketing

  Marcelo de Freitas Homrich

  069-081

  • pdf (Português (Brasil))

• Ego depletion a phenomenon contextualization in consumer research

  Fernanda Catelan Callegaro

  082-093

  • pdf (Português (Brasil))

• New companies market positioning definition through business coaching

  Gabriel Vianna Schlatter

  094-103

  • pdf (Português (Brasil))