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Vol. 10 No. 2 (2025): IJBMKT
Vol. 10 No. 2 (2025): IJBMKT
DOI:
https://doi.org/10.18568/ijbmkt.10.2
Published:
2026-04-28
Full Issue
PDF (Português (Brasil))
Articles
Brand love: the reflection of social engagement in consumer perception IN CONSUMER PERCEPTION
Stephanie Emmanuela Luiza Lourenço Gomes, Marlusa de Sevilha Gosling, Kelen Cristina Duarte
4-20
PDF (Português (Brasil))
User Perception of Chatbots in a Mobile Commerce Environment
Norberto Almeida de Andrade
21-36
PDF (Português (Brasil))
Online gaming practices
Comparison between youth with and without gaming addiction
Gabriel Victor Pereira Cruz , Stela Cristina Hott Corrêa, Juliana Maria Magalhães Christino
37-52
PDF (Português (Brasil))
A construção de valor no mercado de luxo: Estratégias de marca e experiência do consumidor relacionadas à Arquitetura e ao Design de Interiores
LARISSA VIEIRA ALVES
53-69
PDF (Português (Brasil))
Efeitos do Tempo da Música Ambiente sobre a Busca por Variedade do Consumidor Brasileiro: Evidências Empíricas e Quantitativas
Norberto Almeida de Andrade, ERIC DAVID COHEN, WELLINGTON FERNANDO BASTOS, RICARDO DA SILVA SANTANA, PEDRO DORNAS CIPRIANI, RAFAEL MACEDO CUNHA
70-79
PDF (Português (Brasil))
From panic to planning: an integrative framework of food waste in uncertainty and crisis scenarios
Emerson Aparecido Mouco Junior, Otávio Bandeira de Lamônica Freire, Leonardo Vils, Raísa Patrocínio Correa da Silva
80-95
PDF (Português (Brasil))
I REGRETTED HAVING FACIAL HARMONISATION. BIBLIOMETRIC STUDY ON REGRET, COGNITIVE DISSONANCE AND SELF-ESTEEM IN THE REPURCHASE PROCESS OF FACIAL HARMONISATION AESTHETIC PROCEDURES
João Roberto Rocha Lemos, LUCIANA MERLIN BERVIAN
96-109
PDF (Português (Brasil))
Implementation of the training 4.0 program - connecting academic education to labor market needs
Luiz Guilherme Ramos, Lilian Aparecida Pasquini Miguel, Sergio Silva Dantas
110-125
PDF (Português (Brasil))
Artigos Convidados
When sustainability becomes discourse: institutional narratives and symbolic value in brazilian fashion
André Bracciali, Vanessa Bulhões
126-136
PDF (Português (Brasil))
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