Vol. 2 No. 2 (2017): IJBMKT

Articles

• Social Marketing as Business Strategy for Fundraising in the Third Sector

  Marie Cristine Fortes Rocha, Hermínia F. Gonçalves

  3-20

  • pdf (Português (Brasil))

• Strategic and Tactical Marketing What is the Participation of the Marketing Department within Organizations?

  Rodrigo Heldt, Luiz Antonio Slongo

  21-34

  • pdf (Português (Brasil))

• It’s a Match Lust as a Trigger for Hedonic Consumption on Dating Apps

  Christianne Amaral Machado, Bianca Gabriely Ferreira Silva, Salomão Alencar de Farias

  35-45

  • pdf (Português (Brasil))

• Market-Driven and Market-Driving as Marketing Strategies for Companies with Valuable Brands

  Mara Paz Mauricio Nowazick, Paulo Roberto Vieira de Oliveira, Edson Roberto Scharf

  46-54

  • pdf (Português (Brasil))

• Credit Card Use in Young Impulsively Buying Behaviour University

  Michele Bielinski, Marta Olivia Rovedder de Oliveira, Silvia Amélia Mendonça Flores

  55-73

  • pdf (Português (Brasil))

• Adoption and Use of Mobile Applications Revisiting The Rogers Curve in The Digital Era

  Fábio Vinicius Macêdo Bergamo, Rebeka de Santana Souza Campos, Bruno Batista Vilaronga

  74-86

  • pdf (Português (Brasil))

• The Interaction Between Crowding Perception and Purchase Motivation and its Effect on Purchase Intention

  Amanda Rolim Dreger, Clécio Falcão Araújo, Lélis Balestrin Espartel

  87-97

  • pdf (Português (Brasil))

• Marketing in The Digital Age A Study on The Network Use Social Facebook for Small Entrepreneurs

  Luana Costa do Canto, Kathiane Benedetti Corso

  98-111

  • pdf (Português (Brasil))